![]() “With Bourbon whiskey serving as one of our global priority brand pillars, Howler Head is an ideal fit for our portfolio,” said Bob Kunze-Concewitz, CEO of Campari Group. The brand is off to a fast start, reaching 55,000 9-liter cases in its first year, with pronounced growth across markets including California, Florida, Michigan, and New York as well as control states. ![]() Retailing at $30 a bottle, it’s recommended as a shot, an accompaniment to beer or hard seltzer, or for use in cocktails. Howler Head, an 80-proof whiskey that sources its Bourbon from Green River Distilling in Owensboro, Kentucky, is blended with natural banana flavor. “Campari Group has a proven track record for building global brands that consumers truly love and we can think of no better partner as we expand distribution of Howler Head around the world, as well as tap into the vast potential that remains in our existing markets of the U.S., Canada, and the U.K.,” said Hunt, CEO of Catalyst Spirits. The brand was founded by UFC president Dana White, and partnered with industry veteran Simon Hunt’s new Catalyst Spirits group. ![]() Campari Acquires Stake In Howler Head Banana Bourbon August 24, 2022Ĭampari Group has announced an agreement with Catalyst Spirits to acquire an initial 15% interest in Howler Head, a Kentucky Straight Bourbon Whiskey with natural banana flavor, for $15 million, including a path to complete ownership and exclusive exclusive global distribution rights. ![]()
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